Grand Rapids, Michigan – Grand Rapids-based cannabis company Fluresh is proud to announce that it will be changing its name to Tend.Harvest.Cultivate. (T.H.C.), effective immediately.
As the cannabis industry continues to evolve, so does the company’s mission and vision. The new name, Tend.Harvest.Cultivate., reflects a renewed commitment to cultivating quality flower, advocating for positive change, and creating consistent products for our customers.
“This shift also propels our vision forward to becoming a house of brands. Cannabis consumers come from every walk of life. Being able to meet individuals where they are and provide their ideal experience, is what will continue to set us apart,” said Brand Kanitz, CEO of Tend.Harvest.Cultivate. “We are excited to embark on this new chapter and will continue to push ourselves to cultivate amazing products and an enhanced industry, alongside our customers, partners, and stakeholders.”
The stand-alone retail location will operate under a soon-to-come, new name and look. Customers can look forward to a retail space designed with every type of cannabis user in mind. The location will serve as a “tasting room” showcasing the full offerings of the T.H.C. house of brands. In addition to house brands and industry recognized favorites, there is a push to focus on more unique products, especially sourced from minority-, women-, and legacy- growers.
We remain committed to the Fluresh brand and it will remain a staple under Tend.Harvest.Cultivate. Fluresh will be dedicated to offering accessible cannabis flower, gummies, and vape carts for the value-focused user.
“We will never be satisfied with the status quo and will continue to look for opportunities to improve processes and business practices in order to lead by example. Working within such a young industry and company, our work is far from done. I’m excited to continue cultivating positive change, especially in our own company culture,” said Sarah LaFleur, Vice President of Marketing and Retail. “As T.H.C., we are committed to promoting inclusivity and making a meaningful impact in the industry and throughout the lives we touch.”
About Tend.Harvest.Cultivate.
T.H.C. is proud to own Grand Rapids’ first medical and recreational provisioning center as well as operating three state-of-the-art production facilities. Two facilities that supply products to Michigan consumers across the state and one located in Vegas that supplies products across Nevada.
Since our doors opened, we’ve worked hard to build spaces where people feel welcomed, seen, and empowered. We also use our voice and platform to amplify our commitment to quality cannabis and our community at large.
For more information on T.H.C., please visit the company’s website at Tend.Harvest.Cultivate.
