Committed to Giving Back
Cannabis can change lives. For too long, its benefits were overshadowed by criminalization and stigma—with underserved communities and communities of color being hardest hit. But that didn’t stop people from growing cannabis, enjoying its effects, and connecting with others that shared their love for the plant.
Cannabis—and its people—are resilient. They’re also smart, hardworking, creative, and welcoming.
We’ve been part of the cannabis community for a long time, but now we have a chance to give back. Our goal is to grow cannabis that makes a difference, both for you and society as a whole.
Working Together to Build a Better Community
T.H.C. is proud to have owned Grand Rapids’ first medical and recreational provisioning center. Since our doors opened, we’ve worked hard to build spaces where people feel welcomed, seen, and empowered. We also use our voice and platform to amplify our commitment to social justice.
T.H.C. isn’t afraid to do what’s right. Together, we can create the world we want to see.
Our mission drives us to work alongside local organizations, to make our community and industry a better place.
- The Cannabis Entrepreneurship Program
- Partnerships with local community organizations
- Volunteer opportunities for our team
- Donations to those committed to social change
Protecting the Earth, One Step at a Time
Underserved neighborhoods haven’t just been harmed by the war on drugs—they are often also on the frontline of environmental issues. Cannabis cultivation can use a lot of resources, so we take sustainability seriously.
Every aspect of our production is designed to minimize our carbon footprint and protect our planet. We use an industry-leading, high-tech water reclamation system, sustainable packaging, and energy efficient grow facilities to help us get the most out of our plants with the least impact.
Cannabis Grown and Treated with Care
We’ve invested in technology, facilities, and most importantly, people to ensure that T.H.C. products are consistently satisfying. From seed to packaging, we work hard to make sure that every cannabis product we sell is held to the highest standard.
Our carefully selected strains are given the respect they deserve. Using state-of-the-art technology and techniques, we give our plants the best opportunity possible to fully express themselves.
We carefully trim, cure, process, and package each product to ensure freshness and quality. Every product that goes out our doors is monitored to ensure you get the best when you buy because we know that our customers are worth the extra effort.
Meet Our Team
Our team is diverse, growing, and thriving. We wouldn’t be who we are today without our team of cannabis experts. We value every member of the T.H.C. team. Learn more about those pushing T.H.C. forward.
Brandon Kanitz
CEO, T.H.C.
Brandon is a West Michigan native and believes in cannabis’ ability to change lives. His father is a caregiver, and Brandon helped grow his first crop. He is also a founder and director of Desert Evolution, a vertically integrated, Nevada-based cannabis company.
Chris Lee
Vice President of Sales
Toni Richardson
COO
Genesis Guanga
Board Member
Genesis’ family moved from the Philippines to Michigan, and he grew up a few miles from the 49507, where the Grand Rapids T.H.C. facility is located. T.H.C. is a chance to give back a place that means a lot to him. He has a Chartered Financial Analyst designation and also co-founded Desert Evolution.
Scott Asiala
President, T.H.C.
A Michigan native, Scott Asiala brings almost a decade of experience in cannabis cultivation to T.H.C. He was a long-time caregiver, and possesses deep knowledge and an appreciation for cannabis cultivars, operations, and logistics, making him an integral part of the T.H.C. team.
Jacob Fein
CFO
Jacob has a depth of experience in finance, accounting, and risk management, both inside and outside the cannabis industry. Born and raised in West Michigan, his work at T.H.C. aims to improve people’s quality of life and give back to the community.
